Thank you for your interest in William Walker. The protection of your privacy is very important to us. In the following we inform you in detail about how we handle your data.

1. Access data and hosting

You can visit our websites without giving any personal information. Whenever you call up a website, the web server merely automatically saves a so-called server log file, which contains e.g. the name of the requested file, your IP address, date and time of the call, transferred data volume and the requesting provider (access data) and documents the call.

This access data is evaluated exclusively for the purpose of ensuring the trouble-free operation of the site and improving our offer. In accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, this serves to safeguard our predominantly legitimate interests in a correct presentation of our offer in the context of a weighing of interests. All access data is deleted at the latest seven days after the end of your visit to our website.

Hosting services by a third party provider
As part of a processing operation on our behalf, a third party service provider (Shopify Inc. hosted. (Shopify Inc., 126 York Street, Suite 200, Ottawa, ON, Canada, K1N 5T5; +1-888-329-0139.)) provides us with the services of hosting and displaying the Web Site. This serves to protect our legitimate interests in a correct presentation of our offer, which outweigh the interests of the parties involved. All data collected in the course of using this website or in forms provided for this purpose in the online shop as described below are processed on its servers. Processing on other servers only takes place within the scope described here.

This service provider is located in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

2. Data collection and use for contract processing

We collect personal data when you provide us with this information as part of your order or when you contact us (e.g. by e-mail). Mandatory fields are marked as such, because in these cases we need the data for the execution of the contract or for the processing of your contact and you cannot complete the order or send the contact without their indication. Which data is collected can be seen from the respective input forms. We use the data you provide us with in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO for contract processing and processing your enquiries. After complete processing of the contract, your data will be restricted for further processing and deleted after the expiry of any retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are legally permitted and about which we inform you in this declaration.

3. Data transfer

In order to fulfil the contract in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we will pass on the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to the payment service provider commissioned by us or to the selected payment service for the processing of payments. In some cases, the selected payment service providers also collect this data themselves if you open an account there. In this case you must log in to the payment service provider with your access data during the ordering process. In this respect the data protection declaration of the respective payment service provider applies.

Among other things, we use payment service providers and shipping service providers that are based in a country outside the European Union. The transmission of personal data to these companies is only carried out within the scope of the necessity to fulfil the contract.

4. E-mail newsletters and postal advertising

E-mail advertising with newsletter subscription
If you register for our newsletter, we will use the data required for this purpose or data provided separately by you to send you our e-mail newsletter regularly on the basis of your consent in accordance with Art. 6 Para. 1 S. 1 lit. a DSGVO.

You can unsubscribe from the newsletter at any time and can either be done by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use your data in ways that are legally permitted and about which we inform you in this declaration.

E-mail advertising without registering for the newsletter and your right of objection
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right, on the basis of § 7 para. 3 UWG, to send you regular offers on similar products from our range of products by e-mail. This serves to protect our legitimate interests in addressing our customers in advertising, which outweigh the interests of the customer.
You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising mail, without incurring any costs other than the transmission costs according to the basic rates.

The newsletter will be sent by a service provider on our behalf, to whom we will forward your e-mail address for this purpose.

This service provider is located in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

Postal advertising and your right of objection
Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by letter post. This serves to protect our legitimate interests, which outweigh the interests of our customers, in a promotional approach in accordance with Art. 6 para. 1 sentence 1 lit. f DSGVO.

The advertising mailings will be processed on our behalf by a service provider to whom we pass on your data for this purpose.
You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.

5. Cookies and web analysis

In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. Cookies are small text files which are automatically stored on your end device. Some of the cookies used by us are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit us (persistent cookies). You can see the duration of storage in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for each browser under the following links:
Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™: https://support.apple.com/kb/ph21411?locale=de_DE
Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Opera™ : http://help.opera.com/Windows/10.20/de/cookies.html

If cookies are not accepted, the functionality of our website may be limited.

Use of Google (Universal) Analytics for web analysis
For website analysis, this website uses Google (Universal) Analytics, a web analysis service of Google LLC (www.google.de). This serves to safeguard our legitimate interests in an optimised presentation of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, which outweigh the interests of all parties involved. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is shortened before transmission within the member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. The anonymised IP address transmitted by your browser within the framework of Google Analytics is not combined with other Google data. The data collected in this context will be deleted after the end of the purpose and use of Google Analytics by us.

Google LLC has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You may refuse the transfer of data generated by the cookie and relating to your use of the website (including your IP address) to Google and prevent the processing of such data by Google by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin, you can click this link to prevent Google Analytics from recording data on this website in the future. In doing so, an opt-out cookie will be stored on your end device. If you delete your cookies, you have to click the link again.

Facebook pixels, custom audiences and Facebook conversion
Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law

(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

On the one hand, the Facebook pixel enables Facebook to determine the visitors of our online offer as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear to be annoying. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook Ads for statistical and market research purposes by seeing whether users are redirected to our website after clicking on a Facebook Ad (so-called "conversion").

The processing of data by Facebook takes place within the framework of Facebook's Data Use Policy. Accordingly, general information on the display of Facebook Ads, in the Facebook Data Usage Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and its functionality can be found in the help section of Facebook: https://www.facebook.com/business/help/651294705016616.

You may object to the collection by the Facebook pixel and use of your information to display Facebook ads. To control what types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on usage-based advertising settings: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

You can also opt-out of the use of cookies for audience measurement and advertising purposes via the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally via the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

6. Advertising via marketing networks

Google AdWords Remarketing
Through Google Adwords, we promote this site in Google search results and on third-party websites. To this end, when you visit our website, the so-called remarketing cookie is set by Google, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. This serves to protect our legitimate interests in the optimal marketing of our website in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO. After the discontinuation of the purpose and the end of the use of Google AdWords Remarketing by us, the data collected in this context will be deleted.

Any further data processing will only take place if you have agreed with Google that your web and app browsing history will be linked by Google to your Google account and information from your Google account will be used to personalise the ads you see on the web. In this case, if you are logged in to Google while visiting our website, Google will use your information along with Google Analytics data to create and define target audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to form target groups.

Google AdWords Remarketing is a service offered by Google LLC (www.google.de). Google LLC has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed here. On the basis of this agreement between the USA and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can deactivate the remarketing cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings for this.

7. Contact details and your rights

As a data subject, you have the following rights:

in accordance with Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent described therein;
in accordance with Art. 16 DSGVO, the right to demand the immediate correction of incorrect or incomplete personal data stored by us;
in accordance with Art. 17 DSGVO, the right to demand the deletion of your personal data stored by us, unless further processing of the data is impossible.
- on the exercise of the right to freedom of expression and information;
- to fulfil a legal obligation;
- for reasons of public interest; or
- to assert, exercise or defend legal claims
is required;
in accordance with Art. 18 DSGVO, the right to demand the restriction of the processing of your personal data, insofar as
- the correctness of the data is disputed by you;
- the processing is unlawful, but you object to its deletion;
- we no longer need the data, but you need it to assert, exercise or defend legal claims; or
- you have lodged an objection to the processing pursuant to Art. 21 DSGVO;
pursuant to Art. 20 DSGVO, the right to receive your personal data that you have provided us with in a structured, common and machine-readable format or to request that it be transferred to another responsible party;
pursuant to Art. 77 DSGVO the right to complain to a supervisory authority. As a rule, you may contact the supervisory authority at your usual place of residence or workplace or at our registered office for this purpose.

If you have any questions regarding the collection, processing or use of your personal data, the disclosure, correction, blocking or deletion of data, the revocation of consents granted or objection to a specific use of data, please contact us directly via the contact details in our imprint.

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