When we founded William Walker, we were motivated by the desire to produce simply beautiful products, without any frills but suiting for every dog. It is perfectly clear to us that the presence of a leash or a collar does not necessarily say something about the relationship or the extent of affection to our beloved dogs. Nevertheless we are convinced that a dog who receives a William Walker product, is in very blessed position. Other dogs might not be so lucky. By donating one percent of all our revenues to facilities for the benefit of dogs, we want to create some awareness of our own happiness, while living up to our own William Walker principles: "Caring is better than ignoring."